Seriously: Have I ever given you any indication that I know how to get thousands of people to look at a blog piece? On a good day, I get 200 people to visit here.
You're a little ticked off now, right?
But marketing is a necessity to the author. (Don't ask, "The author of what?" Just go with it.) It's not about trickery and it's not about lying to the reader. Do those things and you might get someone to take a look. Once. What are you going to do now that you've annoyed them? What have you accomplished?
I can't claim to have the magical formula that will bring the thundering hordes to your blog post, your Facebook page, your web site or your front door. Anyone who tells you they know for sure is lying or mistaken. But I can tell you what certain DOESN'T work, and I can say so with confidence, since I have tried each one and watched it fail in a spectacular fashion.
- Promising a visitor something you can't deliver. This is especially good at getting people mad at you. Because the intelligent ones will realize immediately that you're a fraud, and the less intelligent ones will try what you advocate, fail, and blame you.
- Making general statements based only on your experience. If you want to blog about yourself, that's fine. I do it sometimes, and posts about my daughter, my dog and my wife have attracted some of the larger audiences I've gotten here. But don't try to extrapolate your experience and make the reader think it will definitely apply under any circumstance. You don't know, because your experience is just that--yours.
- Stating something without doing the research. If you want to make a statement, make it. But be sure you're right. I have gone off on a tear at times here and made statements that, when I was typing them, felt great--only to find out I was astonishingly wrong. Colossally wrong. I mean, wrong. Check first.
- Politics, religion--what could go wrong? Everything. Write about the "forbidden" topics if you want. That's your right. But go in knowing for sure that your opinions are definitely going to piss some people off. And maybe you know in your heart they're just wrong, and what the hell--maybe they are. It won't convince them of anything and it won't make them less mad. It's fine to do if that's the kind of blog you want, but don't be naive about it--you're going to annoy. Be prepared to deal with the consequences.
- Making your post a flat-out sales pitch for your book. I have done this one (see two weeks ago, sort of) and I promise you I will do so again. That's perfectly fine--this is a forum about crime fiction and I write crime fiction. The reader is always free to click elsewhere. But doing nothing BUT hawking your book is just going to bore and irritate. The fiction you write isn't the only place you have to worry about entertaining an audience. And by the way, I have a book coming out in exactly 16 days.
This week's reminder: The MISSING HEAD CHALLENGE is scheduled for--waddaya know!--16 days from today, on October 8! Buy a copy of THE QUESTION OF THE MISSING HEAD by E.J. Copperman/Jeff Cohen and take a photo of yourself with the book (or title page of the ebook). Post said picture on Facebook or Twitter for all (especially me) to see. For everyone who does that on Pub Day (which you might have heard is October 8), I will donate $3 to ASPEN, the Autism SPectrum Education Network, and our own Josh Getzler's HSG Agency will match the donation. That pledge is good for the first 100 people to post--be one of them!