Sep 292014
 

Jeff Cohen

Note: For an update on the MISSING HEAD CHALLENGE, see below. You'll want to read this.

Seriously: Have I ever given you any indication that I know how to get thousands of people to look at a blog piece? On a good day, I get 200 people to visit here.

You're a little ticked off now, right? Think I misled you?

But marketing is a necessity to the author. (Don't ask, "The author of what?" Just go with it.) It's not about trickery and it's not about lying to the reader. Do those things and you might get someone to take a look. Once. What are you going to do now that you've annoyed them? What have you accomplished?

I can't claim to have the magical formula that will bring the thundering hordes to your blog post, your Facebook page, your web site or your front door. Anyone who tells you they know for sure is lying or mistaken. But I can tell you what certainly DOESN'T work, and I can say so with confidence, since I have tried each one and watched it fail in a spectacular fashion.

  1. Promising a visitor something you can't deliver. (See above.) This is especially good at getting people mad at you. Because the intelligent ones will realize immediately that you're a fraud, and the less intelligent ones will try what you advocate, fail, and blame you.
  2. Making general statements based only on your experience. If you want to blog about yourself, that's fine. I do it sometimes, and posts about my daughter, my dog and my wife have attracted some of the larger audiences I've gotten here. But don't try to extrapolate your experience and make the reader think it will definitely apply under any circumstance. You don't know, because your experience is just that--yours.
  3. Stating something without doing the research. If you want to make a statement, make it. But be sure you're right. I have gone off on a tear at times here and made statements that, when I was typing them, felt great--only to find out I was astonishingly wrong. Colossally wrong. I mean, wrong. Check first.
  4. Politics, religion--what could go wrong? Everything. Write about the "forbidden" topics if you want. That's your right. But go in knowing for sure that your opinions are definitely going to piss some people off. And maybe you know in your heart they're just wrong, and what the hell--maybe they are. It won't convince them of anything and it won't make them less mad. It's fine to do if that's the kind of blog you want, but don't be naive about it--you're going to annoy. Be prepared to deal with the consequences.
  5. Making your post a flat-out sales pitch for your book. I have done this one (see two weeks ago, sort of) and I promise you I will do so again. That's perfectly fine--this is a forum about crime fiction and I write crime fiction. The reader is always free to click elsewhere. But doing nothing BUT hawking your book is just going to bore and irritate. The fiction you write isn't the only place you have to worry about entertaining an audience. And by the way, I have a Question of Missing Headbook that came out last Wednesday and another coming in less than two months.

This week's reminder: The MISSING HEAD CHALLENGE is now extended to this Wednesday, October 15! Before then, buy a copy of THE QUESTION OF THE MISSING HEAD by E.J. Copperman/Jeff Cohen and take a photo of yourself with the book (or title page of the ebook). Post said picture on Facebook or Twitter for all (especially me, so tag me on it) to see. For everyone who does that on  I will donate $3 to ASPEN, the Autism SPectrum Education Network, and our own Josh Getzler's HSG Agency will match the donation. And our own Terri Bischoff's Midnight Ink will match THAT donation. And our very own Marilyn Thiele will add $1 each, to bring the total to $10 per picture! That pledge is good for the first 100 people to post--be one of them! 

Also: I'll be at the Barnes & Noble in East Brunswick, NJ on Tuesday (Oct. 14) at 7 p.m., talking (because try and get me to stop), signing and taking MISSING HEAD CHALLENGE pictures with anyone who has a copy of the book. Come by if you can--Cathy Genna of the B&N there really knows how to put on a show!

Sep 102014
 

Josh Getzler

Like many of you (I’d guess most of you), I received a very cheerful email from iTunes this morning, letting me know that I was one of the lucky 500 MILLION account holders music lovers who received, free of charge, the new album by U2 in their iTunes library. Then they said the following:

 Never before have this many people owned an album — let alone on the day it was released. This is a big moment in music history. And you're a part of it.

OK, let’s talk about this for real for a minute. What U2 did, fundamentally, was participate in a publicity program not unlike a Kindle free book promotion, only iTunes eliminated the step where you need to get the ebook into your device—it simply put it there. And frankly, that’s fine, if perhaps cheesy. But then to call it “a big moment in music history” where “never before have this many people owned an album” is eye-rollingly disingenuous. What’s more, it speaks to numerous arguments about value/worth/price of a product.

When I began to work in minor league baseball in 1996, I took over an organization in upstate New York which had, for five years, effectively given away its tickets to every game through a (badly thought-out and inefficient) coupon system that made it unnecessary for any fan to pay for a ticket. The previous operators reasoned that they would make their fiscal nut by getting people into the park for free, then having them purchase food, beer, and merchandise. Didn’t work. Going to a game was thought of as, first and foremost, a Cheap Night Out, and fans were not in fact spending more money on hot dogs because they had budgeted a certain amount for the evening and then had more because of the free tickets. Rather, they spent the same amount or less, because everyone knew that the tickets were going to be free—they had no value, so there was no real savings. The first thing we did when we arrived in town was to set a real value for tickets—albeit a very low number—and while fewer people came initially (because they resented paying for something all of a sudden which had previously been free), those who did actually spent more on food and merch because their expectations had shifted from being a Cheap night to a Fun night.

There have been lots of conversations recently, in the Hachette/Amazon fight, over the way Amazon has stated that less expensive ebooks sell more copies, and therefore will pass the break-even point with the current pricing models and make authors more money while charging less to the customer. I think there are legitimate arguments to be made on both sides of this. But there is also a significant danger in basing a policy on lowering prices all the time for all products. Amazon itself saw this a few years ago when WalMart stood up to it, and there was a Race To Free for a number of titles. For one or two instances, a retailer can deal with it (and the authors were receiving full royalties so they didn’t suffer, even as it cost Amazon and WalMart money—much as Apple is losing sales on U2 albums in the interest of a splash and enormous distribution). But as a policy…tough to maintain. Amazon clearly believes it has the winning algorithms to make more money for itself while charging its customers less and paying its authors more. If it emerges victorious, we will have to see.

Which brings me back to U2. I’ve been a fan of this band for more than 30 years (JEEZ!)  I saw them for the first time at 16, and again at 43. I’ve bought all their albums, and worn out many of them. They haven’t been particularly in the forefront of my mind since I saw them at Giants Stadium a few years ago and thought they were…fine. But when I’m on shuffle and Sunday Bloody Sunday or Beautiful Day or Magnificent comes on, I realize that they are the hall of famers they are.

They also release a TON of odds and sods and remixes and dub versions and acoustic demos, so when I got word that they were releasing their new album for free, I figured it was one of those. Which is to say, because it was for free, I figured it had (virtually) no value. It was just going to be a gimmick, and would be worthy of the eye rolling, and would take U2 further out of the middle of my consciousness.

Then I actually listened to it, and thought it was terrific. It’s new, but hearkens back to The Old Stuff I Love, and feels like a real ALBUM, with an overarching theme (albeit a possibly pretentious one, but hey, it’s Bono) and soaring choruses etc. And I suspect, that by simply spamming it to half a billion people, they’ve actually UNDERSOLD it. How about that?

 

Quick Note: I’m going to be going on the Disabled List for a couple of weeks for shoulder surgery. This slot will be taken by some terrific guests—Danielle Burby will write next week, and author Todd Moss (The Golden Hour) the week after. See you down the line! 

 

Aug 252014
 

Jeff Cohen

UnknownMy home state of New Jersey has something of an image problem, and it is one that can teach us all something about first impressions, images, perception and memory. In other words, you can learn a lot about writing a story and promoting it if you think about New Jersey.

Yes, I'm serious.

The thing about my beloved home--and no, I don't mean that ironically--is that it is a Activity_2006compressed version of the United States. Very compressed. We're the third smallest state, and yet we have the most densely packed population per square mile. There are almost 9-million people here, and you have to figure at least some of them are not being held against their will.

In New Jersey, one finds some of the most famous beaches in the country. We have lovely suburban areas sitting right to some very accessible and cosmopolitan cities. Great restaurants, hiking, historical areas, theme parks, skiing (if you're into that sort of thing), Aerial-view-of-atlanticprofessional sports teams, casinos, performing arts centers, cultural events, theater, swimming, fishing, music, comedy, film, nature, and one-of-a-kind sights like Lucy the Elephant, which I will not picture here because you just have to see Lucy to believe it.

But there's a problem with the state's image: we are seen, for the most part, as a toxic waste dump run by the mob. Yes, there's political corruption in Pinelands_bridgeNew Jersey and guess what--there is wherever you're living, too. We actually seem to be better at uncovering and dealing with it than other places, so it gets more publicity.

I believe the problem with New Jersey's image is much more basic, and much simpler to explain than a perception of politicians who close down bridges as forms of retribution or gangsters who somehow aren't quite good enough to work in the big city.

It's Newark Liberty International Airport.

To be more specific, the problem is that most people who don't live in this area come to New Jersey through the airport, which is mostly in Elizabeth, if the truth is told. You get out of the airport, and no matter which way you're headed--onto the train to get to Manhattan or south on the NJ Turnpike--you have to pass through the area surrounding the airport to get to any of the other lovely images I've posted today. And this is what you'll see:

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That's the first impression you'll get. So people come to New Jersey--admittedly they're usually on their way to New York or Philadelphia and too cheap to fly into those airports--and when asked about the Garden State, their minds will flash onto the image above. (And we're not even discussing the smell.) When they could be seeing something completely different:

Overlooked-Attractions

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S
o what's the lesson to take away? If you're writing, make sure you start off at a gallop. Get something into your first chapter, preferably your first page (bookstore browsers are notoriously fickle and have short attention spans) that will grab the reader's interest and make your book a must-buy.

And consider the first words anyone will see online about your book. Think about how you want to introduce it. As Terri's post last Thursday points out, cover copy is written well in advance of the pub date. Be involved with your editor, the publicist on your book and anyone else on the team that creates the final package. Make the right first impression.

Be the Pine Barrens. Be Met Life Stadium. Be the Jersey Shore. Be Atlantic City, if you must.

Don't be Newark Airport.

Click Bait

 Books, Josh Getzler, Music, Writing  Comments Off
Jul 302014
 

Josh Getzler

So a friend of mine, editor and author Bryon Quertermous, late of Angry Robot and Exhibit A, took his family to Disney World. In his absence I'm going to be stepping in for him later in the week on his website (www.bryonquertermous.com), but I thought I'd tease it with a little background and explanation on the topic.

It started when I read a Facebook post by Ron Currie, Jr. last week with a link to the Warren Zevon song Boom-Boom Mancini (from the amazing album Sentimental Hygene https://www.youtube.com/watch?v=PZS3uDu8jy8) saying that the next time someone wants to know how to write stories, Ron would guide him to Zevon.

 

I would say that’s a great start. And it got me thinking about the artists I listen to whose songs are themselves narratives. These troubadours have always appealed to me, and I’m going to use my time on Bryon’s site to talk about several of my favorites.

 

But as I was thinking about which songs to discuss, it occurred to me that it was going to appear weird if I didn’t explain something: This particular set of artists—perhaps because I was riffing off Zevon—is specifically white, male, and (in a general sense) rock. Not hip hop, not country, not female (and Lord knows there are many great narrative voices in all three, so don’t comment about the lack of, say, Biggie or Johnny Cash or Suzanne Vega or Renaissance). Perhaps we’ll get there. And I’m not going to do Tom Waits because he’s kind of like Bonnie Raitt to me—I know I’m supposed to like them, and I understand their talent, but, I just can’t…

 

So check in tomorrow over at Bryon’s site. Then comment there, here, on Facebook—I’d love to hear your thoughts, opinions, people I missed, why I’m nuts, and why you’re all rushing to download the catalog of a broken up pub band from Australia that writes songs about cannibals and war and lovers finding time to talk between work shifts and a lonely divorced man who loves Saturdays because every Saturday is Father’s Day. (Teaser: https://www.youtube.com/watch?v=iYKNqftCkSQ)

And then maybe next time we’ll get into songs by female country rappers.

Jul 292014
 


The newest addition to the Mulholland Classic series is James Sallis’s Death Will Have Your Eyes. This espionage novel is suffused with music references. For the optimum reading experience, press play on the playlist above, pour yourself a cup of coffee (black), and crack open this slim, spare book to enter the world of a re-activated spy.

Mar 032014
 

Jeff Cohen

You never know who may be listening to you--Paul McCartney, "Take It Away"

How about those Academy Awards, huh? Were you shocked? I was stunned.

I'm lying. I wrote this a week before the Oscars. Hey. Life gets in the way sometimes.

Still, thinking about the glamor and silliness of Hollywood--and the best thing about the Academy Awards is how silly they are--got me to wondering. My writing has certainly not made me a household name, and I'm perfectly fine with that. But if I'm being accurate (to the best of my knowledge), my books have, in the past few years especially, sold conservatively in the tens of thousands, and that's probably an underestimate. 

So after a while you start thinking that maybe one or two of those mass market paperbacks has made it into the hands of a famous person. 

It's sort of a cool thought. Who might be a fan of the Haunted Guesthouse series? There's no way of knowing, really, unless said celebrity were to reach out and communicate with the author (that's me). And so far, they haven't, with one exception, who was a friend before the series started and has blurbed a couple of the books.

Erin posted a while back about the impression an author leaves when making public his/her thoughts about politics or some other sensitive topic. The flip side of that is wondering whether someone whose positions I support might be reading my work.

Or what if it's someone with whom I disagree vehemently? What would that say about my novel?

So in order to prevent myself considerable embarrassment (after this display of undigestible hubris), I've decided to provide a list of celebrities whom I hope are or will be fans of my work. Because you never know.

My Hoped-For Famous Fans

  • Mel Brooks: Always at the top of my list, unless Harpo Marx is resurrected. If someone knows how I can get Mel a copy of any of my books, don't hesitate to get in touch;
  • Jon Stewart: The smartest comedian at work for the past 15 years. Can take an incredibly obvious joke and still make it hilarious. I don't even care if he likes the book; I just want him to read one;
  • Queen Latifah: Hey, a fellow alum of 8096523-standardFrank H. Morrell High School and multitalented performer. Jersey girl with attitude, someone I'd be proud to have as a reader;
  • Ringo Starr: The People's Beatle and funniest of the bunch;
  • Steven Spielberg: Let's face it--if he were a loyal reader, Josh and I would have heard from him by now;
  • Derek Jeter: Not only an unparalleled athlete entering his final campaign, but an aspiring publisher--someone get this man a book!
  • Bette Midler: Because she's damn funny;
  • Craig Ferguson: Doing the funniest, most subversive talk show on the air, and a fan of crime fiction who books authors on his show. Yeah, you could do worse;
  • Neil DeGrasse Tyson: Simply the coolest guy in any room he enters. A superstar astrophysicist? You know if Dr. T. likes your work, you must be smart;
  • Bill Murray: I'm not sure why, because I don't think he'd like my work, but I want to hope he would;
  • George Clooney: This generation's attempt at Cary Grant, falling a little short but way closer than most of us get. Smart, talented, committed; what's not to like?
  • Tina Fey: She's really funny, and if she publicly said she liked my books, my wife would be impressed with me for the first time this millennium;
  • Gene Wilder: The best comic actor of the past 50 years, and an author in his own write.

To be fair, of course (or even not to be fair), it's probably right to list a few celebs who, if they are fans of my work, I'd appreciate keeping it to themselves:

Thanks-But-No-Thanks List

  • Ted Nugent: Yeah, and his music is lousy, too:
  • Mel Gibson: I hold a grudge. Move on;
  • Rush Limbaugh: You shouldn't have to ask why;
  • The Duck Dynasty Guy: I'm almost ashamed to have a beard because of you;
  • The Boston Red Sox: Nothing personal. It's a religious thing;
  • Alec Baldwin: Luckily, he's getting out of public life, so that will never become an issue;
  • Vladimir Putin: Keep your shirt on, Vlad. I didn't watch your Olympics, either, so we're even;
  • John Travolta: If he can't get my name right, he's not going to be much help anyway; *
  • Justin Bieber: Get help, man--or just get better advice, and listen to it;
  • Isabel Allende: You know why.

For the record: I doubt any of these people has ever been in the same room with one of my books, but this is a fantasy league sort of thing, where you get to choose the names and assume they'll go along with you--or not. So that's my list. What's yours?

 

P.S. Recently the world of comedy has lost its grandfather and its funny uncle. Rest in peace, Sid Caesar and Harold Ramis. It doesn't matter how old you were; either way, it was much too soon. This is a world that can't afford to lose the laughs.

*Added after the Oscars

Feb 242014
 

Jeff Cohen

BALTIMORE, MD--It's not about baseball. Not this time of year, although there are stirrings in Florida that can cause a fan's heart to hope. It's not about the impending retirement of the noble Derek Jeter or the welcome relief from the year-long sabbatical imposed on Mr. Rod. No, I'm not in Baltimore this weekend, staying within spitting distance of Oriole Park at Camden Yards, for the baseball. It isn't here yet.

I'm here because a Mad_squirrelsquirrel got into my attic.

A few months ago, we woke up one morning to a nasty scratching sound in our bedroom wall. This is not something you want to wake up hearing, but it was undeniable and just as unmistakable. Something was living inside our walls, and that something was larger than a mouse.

You can be all anthropomorphic about squirrels and how "cute" they are if you want, but when one has taken up residence in your attic, it's just a rat with a fuzzy tail, and one that can do a good deal of damage. So we had an "animal control expert" come by, and he determined exactly how Rocky was getting inside our house. There was a hole in the soffet next to our attic window.

I asked him if the hole could be plugged, and Mr. Ranger shook his head. "You need a roofer for that," he said.

Well, the time had come. We'd been living in this house for just about 20 years, perhaps to the day, and had not addressed our roof except for a few patches after Hurricane Sandy had her way with the entire state of New Jersey and its neighbors. So the roof now had to be replaced.

That's not why I'm in Baltimore. Hang on.

After batting around the idea of a new roof for a few days, Rocky_the_flying_squirrelJessica and I decided it was best for a number of reasons, not the least of which involves our partners in all endeavors the IRS, to take our a home equity loan to pay for the roof. And if you're taking out a loan, you might as well get a few other things done. So we had a number of windows replaced too, just to experience the thrill (once this interminable winter, um, terminables) of opening a window and not having to prop it open with a book (I know, book lovers, but it's a cruel reality).

Still not the reason I'm in Barry Levinson's backyard. I'm getting there. Here. Wait.

Besides the roof and the windows, we had to prioitize the 15-million things that we could have chosen to fix in our ramshackle abode. And the one area (besides that roof) we'd been working hard not to discuss all these years was the staircase.

Our stairs, which go from the living room up to the bedrooms, were in desperate need of replacement. We'd talked to our contractor friend who lives across the street some time ago about repairing them because of the hideous, cacophonous creaking that caused us to pause the television anytime someone would walk up or down, or put the phone on mute because of the noise. And our contractor pal had informed us that repair wasn't an option. These stairs had to be ripped out and new ones put in. And he intimated, without actually coming out and saying it, that it was best we do so before someone were to head for the living room taking the local and end up there via the express. If you know what I mean.

So this weekend, two gentlemen (including our across-the-street neighbor) ripped up our Imagestaircase and installed a new and--since I can now verify it--vastly improved one. But it took the better part of three days, and there was no way to get up to our bedrooms while that was happening.

We decided on this particular weekend because it was one of the few coming up during which we had no plans, and initially assumed we'd book a couple of hotel rooms (one for us, one for our son the budding filmmaker and job seeker) and wait out the devastation. And then it occurred to me that if you're going to have a couple of hotel rooms anyway, it might be an idea to, you know, go somewhere.

It had to be within driving distance, and given the kind of weather we've been having since roughly Halloween, cancellable if necessary. And it might be a nice idea if we had an event, a destination, in mind for at least one day. So I started searching around.

And it turned out that this weekend, the Baltimore Symphony Orchestra was playing a series of themes from science fiction film and television, featuring our host, SuluGeorge Takei. And since we're all big Takei fans in this house, the deal was done. 

We returned Monday, before Josh's shift at the movie theater was to begin, to a lovely new and completely functional staircase, having enjoyed some film music presented by a distinguished group of musicians and an iconic actor and Internet personality. (Alas, there was no time to see Edgar Allan Poe's home as well.)

So greetings from Baltimore, Maryland, everybody. Except we're back in New Jersey now, and supposedly things will (sigh) return to normal. Sort of.

There's still painting and maybe a new floor in the kitchen to discuss. 

Damn squirrel.

 

*No squirrels were harmed in the posting of this blog.

Feb 132014
 

The post What Tozer Plays: A Playlist from She’s Leaving Home by William Shaw appeared first on Mulholland Books.

She's Leaving Home by William Shaw

London, 1968: the time and place evoke strong sense memories, but in William Shaw’s new novel, not everything is swinging. The police are called to a residential street in St. John’s Wood where an unidentified young woman has been murdered. Detective Cathal Breen and policewoman Helen Tozer, two investigators on opposite sides of a generational divide, must work together to solve the case. Shaw describes what WPC Tozer would listen to in his note below.

Police culture was very different in 1968. A lot of this was to do with the fact that the police lived communally, in police flats or section houses.

WPC Tozer lives in Pembridge House, the Women’s Section House just off the Bayswater Road. She shares a room with another policewoman. They squabble over what records they put on. Her roommate likes Cliff Richard and Engelbert Humperdink. She like The Beatles, but doesn’t think much of The White Album.

When she’s alone, this is what Tozer plays. You can listen to some of these songs through the Spotify player above.

The post What Tozer Plays: A Playlist from She’s Leaving Home by William Shaw appeared first on Mulholland Books.

Feb 102014
 

Jeff Cohen

There was much hoopla in the past few weeks about the date, 50 years ago last night, that a rock and roll group from England appeared on an American television show and "changed history." (You can't actually change history; you can make history. Once it's history, well, that's history. If you know what I mean.)

Nonetheless, I was not as ambivalent to the overblown festivities as I would normally be. I'm a lifelong (pretty much) fan of the ImagesBeatles, still think their music is fresh and amazing, and enjoy watching them be appreciated by those of all generations. So although the coverage was certainly disproportional to any event ever, it was not as irritating--to me--as almost anything else would have been.

This is not going to be another one of those this-is-how-the-Beatles-changed-my-life stories, I promise. I was all of six years old when Ed Sullivan put them on a bill with Tessie O'Shea, Myron John-lennonCohen (no relation) and a very young Davy Jones, in the cast of Broadway's Oliver at the time. Frankly, I wasn't all that impressed that night, and wasn't until I got to hear the studio recordings, on which there was no hysterical screaming by teenage girls. (After all, I was six. Girls? Ugh.)

No, my appreciation of what those four men accomplished goes in another direction, and I think somewhat deeper than most. What the Ed Sullivan performances show me are four guys who were just starting, who were used to the spotlight but not the United States, and who could have easily been exactly what the adults in the suits and ties were saying they were--a passing fad fueled by silly children.

Instead, they became probably the signature musicians of the century and their music is still relevant enough that today's PaulMcCartney60sartists cover their songs. Not bad.

I write books for a living. And in those books, I make up stories. If you want to call that an art form, I'm not going to argue, but it feels like entertainment to me. That is not to denigrate what I and my colleagues do; I have long droned on here about my high opinion of popular enterainment, and will not take back a word of that now.

The admiration I have for what John Lennon, Paul McCartney, MV5BMTUyNjE0NzAzMl5BMl5BanBnXkFtZTYwMjQzMzU3._V1_SY534_SX475_George Harrison and Ringo Starr did is based in their ability to start as light entertainers and then grow into really great artists who were also fantastic entertainers. They never disappointed (unless you watched Magical Mystery Tour expecting a coherent film), but they also didn't rest on their laurels. They didn't stagnate.

George Martin, the producer of almost all Beatles recordings, has often said that one thing he loved about the group was that "they never gave me the same thing to do twice." The songwriters in the group were conscious of the danger in repetition; they wanted to progress with each new recording, and what is most amazing is that they actually did.

I have been struggling Imageslately with the feeling that I want to write something really notable, something that would stretch me into new areas, uncomfortable places (as a writer) and hit new heights for me. (Don't worry; this happens periodically. It'll blow over.) I don't want to stop writing the things I write; I love those--but I like to think there's something more as well.

Unfortunately, I suffer from a common malady among such entertainers as myself. I'm not sure what my limits are (I know; you're not supposed to have any, but we are given a finite amount of talent without an inventory of how much we have). And even such a revered writer as George Bernard Shaw, late in his life, was urged by a rather nervy acquaintance--Harpo Marx--to write something new.

Shaw looked over, stared Harpo straight in the eye, and asked, "Got any ideas?"

Yeah, I haven't hit on that yet.

And that is what, for me, is the defining genius of the Beatles. Given the opportunity to milk their success into a year or two of tremendous wealth and fame, they chose instead to push the envelope. The group recorded 13 albums of about 14 songs each. In a seven-year recording career. Writing almost all the material themselves, while touring almost nonstop for the first four years. That's astonishing.

The more they recorded, the more innovative they became. String sections in rock and roll? Why not? Backwards lyrics? Bass lines that were sung instead of played? Songs with false endings, concept albums, extended medleys of new material that didn't have anything to do with each other but managed to come together cohesively. Done, done and done.

A Hard Day's Night. Day Tripper. Yesterday. In My Life. Help! A Day in the Life. Here Comes the Sun. Hey Jude. I'm just getting warmed up.

So those of us who entertain for a living should take a hint from those four "youngsters from Liverpool," as the condescending and avuncular Ed Sullivan said. Don't rest on your laurels. Don't simply write what you've written before. Challenge the conventional. Write to entertain oneself as well as an audience. Try things that aren't supposed to be done and see if they work.

It doesn't hurt if you're a brilliant artist. Or four. But since none of us knows if that term applies to us, we must operate on the assumption that if we try hard enough, we can find out. Maybe we are brilliant artists, and we just don't know it yet.

Turned out The-beatles-0John, Paul, George and Ringo fit into that category. But ironically in the end, the love they took was not at all equal to the love they made. Countless millions were touched by the music those four men created. And they were repaid very well monetarily, no doubt. They also lost all chance at anything resembling privacy, their fame eventually drove wedges into their personal friendships, each one went through a divorce, one was shot and another died of cancer after being knifed by a madman.

Oddly, our memories of them are usually happy ones. We celebrate their work and we remember them fondly. And sometimes, when we dare to place ourselves in similar categories, we wonder, since they did it, if we can become great artists just by pushing ourselves to the limit. And maybe a little bit further.

Got any ideas?

 

P.S. Pitchers and catchers report in 4 days.