Oct 012014

Josh Getzler


Thanks to everyone for your good wishes while I was out with the shoulder surgery. Still barking a bit after two weeks, and I've got an I-Can't-Shave beard going and am still sleeping upright on the couch. But getting there. Thanks to Danielle Burby and Todd Moss for posting the past two weeks.


One of the more exciting things that happened in the past month is that Book Culture, an independent bookstore that lost its lease uptown, announced that it was reopening in one of the retail spaces below my apartment building. And instead of putting up the usual brown butcher's paper to cover the windows during renovation, they put up a happy sign telling the story of the return of a bookstore to the former site of an older store, Endicott Books, which was one of the inspirations for You've Got Mail.


This weekend, my wife and I were taking a walk and saw that there were a bunch of brightly colored stickies on the window of the store. Turns out that an anonymous Upper West Sider decided to create an Old School Pinterest board and put out a bunch of sticky pads and Sharpies and asked the neighbors to write notes about the new store, take photos, and post on Twitter with #BOOKCULTURE. And they did. And the neighborhood is truly giddy. More next week, but here are a couple of very happy pictures.


Bookstore stickies (2)


Bookstore sign (2)

Sep 292014

Jeff Cohen

Seriously: Have I ever given you any indication that I know how to get thousands of people to look at a blog piece? On a good day, I get 200 people to visit here.

You're a little ticked off now, right?

But marketing is a necessity to the author. (Don't ask, "The author of what?" Just go with it.) It's not about trickery and it's not about lying to the reader. Do those things and you might get someone to take a look. Once. What are you going to do now that you've annoyed them? What have you accomplished?

I can't claim to have the magical formula that will bring the thundering hordes to your blog post, your Facebook page, your web site or your front door. Anyone who tells you they know for sure is lying or mistaken. But I can tell you what certain DOESN'T work, and I can say so with confidence, since I have tried each one and watched it fail in a spectacular fashion.

  1. Promising a visitor something you can't deliver. This is especially good at getting people mad at you. Because the intelligent ones will realize immediately that you're a fraud, and the less intelligent ones will try what you advocate, fail, and blame you.
  2. Making general statements based only on your experience. If you want to blog about yourself, that's fine. I do it sometimes, and posts about my daughter, my dog and my wife have attracted some of the larger audiences I've gotten here. But don't try to extrapolate your experience and make the reader think it will definitely apply under any circumstance. You don't know, because your experience is just that--yours.
  3. Stating something without doing the research. If you want to make a statement, make it. But be sure you're right. I have gone off on a tear at times here and made statements that, when I was typing them, felt great--only to find out I was astonishingly wrong. Colossally wrong. I mean, wrong. Check first.
  4. Politics, religion--what could go wrong? Everything. Write about the "forbidden" topics if you want. That's your right. But go in knowing for sure that your opinions are definitely going to piss some people off. And maybe you know in your heart they're just wrong, and what the hell--maybe they are. It won't convince them of anything and it won't make them less mad. It's fine to do if that's the kind of blog you want, but don't be naive about it--you're going to annoy. Be prepared to deal with the consequences.
  5. Making your post a flat-out sales pitch for your book. I have done this one (see two weeks ago, sort of) and I promise you I will do so again. That's perfectly fine--this is a forum about crime fiction and I write crime fiction. The reader is always free to click elsewhere. But doing nothing BUT hawking your book is just going to bore and irritate. The fiction you write isn't the only place you have to worry about entertaining an audience. And by the way, I have a Question of Missing Headbook coming out in exactly 16 days.

This week's reminder: The MISSING HEAD CHALLENGE is scheduled for--waddaya know!--16 days from today, on October 8! Buy a copy of THE QUESTION OF THE MISSING HEAD by E.J. Copperman/Jeff Cohen and take a photo of yourself with the book (or title page of the ebook). Post said picture on Facebook or Twitter for all (especially me) to see. For everyone who does that on Pub Day (which you might have heard is October 8), I will donate $3 to ASPEN, the Autism SPectrum Education Network, and our own Josh Getzler's HSG Agency will match the donation. That pledge is good for the first 100 people to post--be one of them! 

Sep 232014

Todd Moss


This week I’m very pleased to welcome as guest Tuesday Dead Guy author Todd Moss, whose Golden Hour (Putnam) is available at all the usual outlets, plus airports, train stations, Costco, and think tanks everywhere. Todd has been let loose the past few weeks, following publication; but his experiences may have been slightly different from what either he or you might have expected.

TMoss Cover (2)

I had no idea what to expect from the book tour for my debut thriller THE GOLDEN HOUR, released September 4th. I’d written several nonfiction books and had spoken in front of groups about foreign policy hundreds of times, but this was my first foray into fiction and certainly my first book tour. It’s been strange, nerve-wracking, and pretty cool all at the same time.  Here’s what I think I’ve learned so far.

  Todd sitting (2)

It’s okay to be excited. After all the hours alone in the office and alone in my head, the novel is now, finally, out there. And people who’ve heard about it, want to meet the author. I’ve been really struck at the number of friends (some I haven’t seen since high school!) who are both giddy and gracious about my first novel. Most haven’t even read it yet, yet it’s been tremendously gratifying and humbling to receive the flood of emails, Facebook messages, and even knocks on my front door. I’m a guy who normally shirks away from being the center of attention, so I’ve had to force myself to soak it all in, to take a few moments to just enjoy it. And even at 44 years old, it feels good to make your parents proud. 

  Housto airport 2

Yeah, no one knows you… yet. While friends and family have been pouring it on thick, no debut author has a fan base. This means any “book tour” sounds like a grand affair… but it’s not. I’d assumed that book signings would be at big box bookshops in cities like New York, Los Angeles, perhaps Atlanta and Chicago. Nope. After two launch events in my hometown of Washington DC, my publisher sent me to independent shops in Arizona and Texas. At first, I didn’t quite get it either. Then it was patiently explained what should have been obvious:  “No one knows you yet. No one will show up, especially in the big crowded markets.”  So instead, my stops have been specialty crime and thriller bookshops. Poisoned Pen in Scottsdale organized an intimate discussion about my book and, in an age of ISIS and Ebola, the role of America around the world. Murder by the Book in Houston hosted a reading and Q&A with around forty thriller fans.  Just as importantly as these in-person events, both shops provided a marvelous platform for tapping into their enthusiastic reader networks. Even if you aren’t generating lines around the block, it’s still exhilarating to sign a tall stack of your own books! (Note from JG--This was the best photo we had--it was after Todd had already signed the tall stack, and folks were carrying their own copies to him by then. Because even better than signing the tall stack is SELLING OUT the tall stack...)

  Todd signing (3)


Todd and stock of books

A modern tour is much more than bookshops. I keep hearing that the halcyon days oflarge crowds to meet authors are largely over for all but the most famous writers.  So, in addition to a handful of select bookshop appearances, I’m talking about THE GOLDEN HOUR at lots of other venues that can draw interested crowds. Since my thriller revolves around a professor who works inside the U.S. Government, I’m speaking at colleges (Columbia, Pomona, Texas A&M, Tufts, Harvard) and related professional associations (World Affairs Councils, think tanks). I’m also promoting the book through radio, newspaper opeds, social media, and even a few TV shows. Each of these hits relatively small audiences, but they accumulate. These efforts, I hope, will build fan momentum for the next book… and maybe even a more ambitious second tour?


In the end, that’s the point: lots of small steps toward a fan base who will love your book, tell their friends, and (fingers crossed!) buy the sequel. 


Todd Moss, senior fellow and COO at the Center for Global Development in Washington DC and the former top US diplomat for West Africa, is author of THE GOLDEN HOUR, the first in the Judd Ryker series from Penguin’s Putnam Books. Todd is represented by Josh Getzler. 

Sep 222014

Jeff Cohen

Let us consider for a moment Derek-Jeter-will-be-the-last-Yankee-player-to-wear-2-Image-from-MLBDerek Jeter.

Assuming you are not living on Jupiter, the news might have passed by your eyes and ears that Mr. Jeter, who is an employee of the New York Yankees, will retire, in every likelihood, late next Sunday, the 28th of September after a 20-year career with the firm. 

Non-sports fans: I promise there will be some relevance beyond baseball statistics, but you'll have to bear with me.

My daughter and I went to see him ply his trade Friday night at his office, 161st St. and River Avenue in the Bronx, New York. While not the same office in which he began his illustrious career, it bears the same name: Yankee Stadium. And don't think for a moment we were there for any reason other than to pay our respects one last time.

He was as gracious a host as ever, helping to produce a win for the home team with two hits and some nice fielding plays. And he tried his best not to notice the fact that the crowd of more than 40,000 people gathered there had done so specifically to see him and not the rest of the team, since this has been a dismal season for the home squad, and the immediate future is better not considered at all because it will be like this, except without Derek Jeter.

I'm a lifelong Yankee fan and make no apologies. In my five decades of paying attention to this team, I have not seen a player as beloved as Jeter. I saw Mickey Mantle play in person, and he was basically a god in the sport. I lived through the bleak years and saw Don Mattingly as the only bright light on the dark horizon and he was adored in the fans' eyes. But neither of them was Derek Jeter.

In five years, give or take a few months, Derek Jeter will be in Cooperstown, New York to be enshrined in the Baseball Hall of Fame. That is not debatable; it will happen. And while his statistics in the sport are indeed impressive, he was never the flashiest player on the field. Many mediocre players hit more home runs. Even in his younger days there were those who questioned his fielding range. Now a group of statistics cultists explain how he's really not all that good a player. 

They're wrong, but that's beside the point. Derek Jeter is the ultimate Yankee, the face of all Major League Baseball, because of his parents insistence from a very young age that he behave like a gentleman and be responsible all his life. He has not disgraced them, ever.

Dating supermodels, actresses and anybody else who might grace the cover of Maxim? Sure, he did that. Have a little practical joke fun with teammates, acquaintances, even reporters? Yeah, that was part of the deal with Jeter. Did he ever give an Derek-Jeters-Plans-to-Retire-After-2014-MLB-Seasoninteresting interview? No. The answers were bland and information-free, and that led to zero scandals and no horrifying revelations. Did he let us in to see what the innermost Jeter was like? Sorry; that was for family and friends. Mostly family.

What Jeter gave the fans was his best effort, every single time. It's unfortunate that most players don't run as hard as they can on every ground ball, because they know they're going to be thrown out. Jeter ran every time. Every time.

In an era where sports news is a combination of police blotter, financial reporting and pharmacology, Derek Jeter (while making boatloads of money, let's be fair) has always been about the team first. He did what it took to win, and he won a lot. His statistics were secondary--the only thing that mattered was whether or not the game was a victory. A season without a World Series title was a failure. End of story.

Derek Jeter will retire universally respected throughout the world of sports. He will be given a ceremony Sunday to send him off in grand style, and he'll get it at Fenway Park, home of the Yankees' most bitter rivals. Expect the fans, who have booed Jeter for decades, to stand and cheer, and mean it.

If you are not a Yankee fan, a baseball fan or a sports fan but read this blog each week or (hopefully) each day for perspective on the publishing business, consider this: Once he retires, Derek Jeter could literally do anything he wants to do. Star in television and film? He could. He hosted Saturday Night Live some years ago and did not embarrass himself. Become a media mogul? Sure, it's possible.

Could he devote himself to charitable works? His Turn 2 Foundation has done a lot to help kids live healthy lives and turn away from drugs and gang violence in tough areas. Jeter could certainly make that his key focus.

Famous as he is, Jeter17n-1-webDerek Jeter could do all those things, and probably will do some of them. He's said he wants to travel, that he would like to start a family. He has mentioned the possibility of owning at least part of a Major League team (Josh, could you advise him on that?). At this time in his life, it is not an overstatement to say that anything he decides to do is a strong possibility, and that he will probably be successful at any or all of these things.

But the first venture that will definitely be on Jeter's agenda after the hoopla dies out next Sunday and then there is no more Derek Jeter in baseball? 

Derek Jeter is starting his own publishing company, an imprint of Simon and Schuster. You have to love a guy who likes books.

This week's reminder: Question of Missing HeadThe MISSING HEAD CHALLENGE is scheduled for--waddaya know!--16 days from today, on October 8! Buy a copy of THE QUESTION OF THE MISSING HEAD by E.J. Copperman/Jeff Cohen and take a photo of yourself with the book (or title page of the ebook). Post said picture on Facebook or Twitter for all (especially me) to see. For everyone who does that on Pub Day (which you might have heard is October 8), I will donate $3 to ASPEN, the Autism SPectrum Education Network, and our own Josh Getzler's HSG Agency will match the donation. That pledge is good for the first 100 people to post--be one of them! 

Sep 102014

Josh Getzler

Like many of you (I’d guess most of you), I received a very cheerful email from iTunes this morning, letting me know that I was one of the lucky 500 MILLION account holders music lovers who received, free of charge, the new album by U2 in their iTunes library. Then they said the following:

 Never before have this many people owned an album — let alone on the day it was released. This is a big moment in music history. And you're a part of it.

OK, let’s talk about this for real for a minute. What U2 did, fundamentally, was participate in a publicity program not unlike a Kindle free book promotion, only iTunes eliminated the step where you need to get the ebook into your device—it simply put it there. And frankly, that’s fine, if perhaps cheesy. But then to call it “a big moment in music history” where “never before have this many people owned an album” is eye-rollingly disingenuous. What’s more, it speaks to numerous arguments about value/worth/price of a product.

When I began to work in minor league baseball in 1996, I took over an organization in upstate New York which had, for five years, effectively given away its tickets to every game through a (badly thought-out and inefficient) coupon system that made it unnecessary for any fan to pay for a ticket. The previous operators reasoned that they would make their fiscal nut by getting people into the park for free, then having them purchase food, beer, and merchandise. Didn’t work. Going to a game was thought of as, first and foremost, a Cheap Night Out, and fans were not in fact spending more money on hot dogs because they had budgeted a certain amount for the evening and then had more because of the free tickets. Rather, they spent the same amount or less, because everyone knew that the tickets were going to be free—they had no value, so there was no real savings. The first thing we did when we arrived in town was to set a real value for tickets—albeit a very low number—and while fewer people came initially (because they resented paying for something all of a sudden which had previously been free), those who did actually spent more on food and merch because their expectations had shifted from being a Cheap night to a Fun night.

There have been lots of conversations recently, in the Hachette/Amazon fight, over the way Amazon has stated that less expensive ebooks sell more copies, and therefore will pass the break-even point with the current pricing models and make authors more money while charging less to the customer. I think there are legitimate arguments to be made on both sides of this. But there is also a significant danger in basing a policy on lowering prices all the time for all products. Amazon itself saw this a few years ago when WalMart stood up to it, and there was a Race To Free for a number of titles. For one or two instances, a retailer can deal with it (and the authors were receiving full royalties so they didn’t suffer, even as it cost Amazon and WalMart money—much as Apple is losing sales on U2 albums in the interest of a splash and enormous distribution). But as a policy…tough to maintain. Amazon clearly believes it has the winning algorithms to make more money for itself while charging its customers less and paying its authors more. If it emerges victorious, we will have to see.

Which brings me back to U2. I’ve been a fan of this band for more than 30 years (JEEZ!)  I saw them for the first time at 16, and again at 43. I’ve bought all their albums, and worn out many of them. They haven’t been particularly in the forefront of my mind since I saw them at Giants Stadium a few years ago and thought they were…fine. But when I’m on shuffle and Sunday Bloody Sunday or Beautiful Day or Magnificent comes on, I realize that they are the hall of famers they are.

They also release a TON of odds and sods and remixes and dub versions and acoustic demos, so when I got word that they were releasing their new album for free, I figured it was one of those. Which is to say, because it was for free, I figured it had (virtually) no value. It was just going to be a gimmick, and would be worthy of the eye rolling, and would take U2 further out of the middle of my consciousness.

Then I actually listened to it, and thought it was terrific. It’s new, but hearkens back to The Old Stuff I Love, and feels like a real ALBUM, with an overarching theme (albeit a possibly pretentious one, but hey, it’s Bono) and soaring choruses etc. And I suspect, that by simply spamming it to half a billion people, they’ve actually UNDERSOLD it. How about that?


Quick Note: I’m going to be going on the Disabled List for a couple of weeks for shoulder surgery. This slot will be taken by some terrific guests—Danielle Burby will write next week, and author Todd Moss (The Golden Hour) the week after. See you down the line! 


Sep 082014

Jeff Cohen  E.J. Copperman

Much has been made of the truly impressive campaign for ALS (Lou Gehrig's Disease) this summer that raised (according to some reports) as much as $100-million by getting people to pour ice water over their heads. Others here have posted about this, and it is not my intention to discuss it at all other than to say that I was one of the people getting ice water poured over their heads, and while I am glad to have done it, I would greatly appreciate it if you would never look at the video of it happening, ever. Or at least until I lose 40 pounds.

In the light of that campaign, however, I am offering a challenge of my own, and as with the ALS Foundation, mine will benefit (although certainly not to the tune of 100 big ones) a very worthy cause and simultaneously will serve an interest of my own--namely, getting people to buy one of my books.

Exactly one month from today, on October 8, Head
THE QUESTION OF THE MISSING HEAD, the first Asperger's Mystery by E.J. Copperman and Jeff Cohen (and there will be more on that match-up in coming weeks) will be published by our very own Terri Bischoff's Midnight Ink. It concerns a man named Samuel Hoenig who answers questions for a living and, as it happens, has a condition called Asperger's Syndrome, which until fairly recently was a disorder and now is... something else, according to the geniuses who classify such things. (Don't get me started.)

Hopefully interested readers will have seen the reviews by Publishers Weekly and Booklist, who very much enjoyed the book, and Kirkus Reviews, which... I honestly don't know, but they reviewed it. And I read the review. And I still don't know.

But we're drifting off the point. Because THE QUESTION OF THE MISSING HEAD does discuss Asperger's and it is central to the series--Samuel narrates the tales himself--I'd like to benefit an Asperger's-related group as well as drawing some attention (hopefully) to the book itself.

So here's the deal: THE QUESTION OF THE MISSING HEAD has a publisher's suggested retail price (Terri will tell you) of $14.99. It can probably be found for less. (It's a trade paperback.) So if you buy one, you're not spending tons of money. But you'll be benefiting some people with Asperger's Syndrome and their families.

How? All you have to do is this: Buy a copy of THE QUESTION OF THE MISSING HEAD on the day it's published, Wednesday October 8. Take a picture (or have someone take a picture) of yourself with the book--or if you buy it as an e-book, a picture of yourself holding your reader with the title page of THE QUESTION OF THE MISSING HEAD showing. No PhotoShop allowed.

Then post that picture to your Facebook or Twitter account. Make sure I see it by friending me on Facebook or following me (in either guise) on Twitter (@jeffcohenwriter or @ejcop). For each person who posts such a picture that I get to see--and that all your followers on either or both social networks get to see--I will donate $3 to ASPEN, the Autism Spectrum Education Network, an excellent support group for those who have family members with AS related disorders, based in my home state of New Jersey, where the Asperger's Mysteries are set (and where the incidence of autism-related disorders is about the highest in the U.S.).

ASPEN was one of the first places we contacted when our son was diagnosed with Asperger's back when nobody had heard of Asperger's. And we found help, information, support and programs that were all incredibly useful and are paying dividends with our Josh (not Josh who blogs here) every single day. I even used the president of ASPEN, Lori Shery, as a character in one of the Aaron Tucker novels. She was really helpful then, too.

So by buying the book and posting your picture, you'll be getting a book that hopefully you'll enjoy and ASPEN will get $3. That's up to 100 people, and only on publication day of Wednesday, October 8. I'm not made of money. (And even if I were, it'd be weird to send pieces of myself to pay for stuff, wouldn't it?)

That's the deal. A fun mystery about a guy with Asperger's trying to find a missing frozen head and you get to feel good about helping a very worthy cause without having to spend extra money. What's not to like?

I'll be reminding you about the MISSING HEAD Challenge over the next few weeks. If you want to pre-order the novel at your local bookstore to make sure you'll have a copy in your hands on pub day, I'll be they'd be happy to help. But those are the rules: Up to 100 people, pictures proving you have the book (no fair sharing the book with friends--make them get their own copy!), posted on Facebook or Twitter, on Wednesday, October 8. 

Do you think we can hit the 100 people? I'm hoping to have to write a $300 check!

Sep 032014

Josh Getzler

I’ve been having the funny feeling the last couple of weeks that I’ve been regressing back to high school. It’s not simply that I ALWAYS feel nostalgic this time of year, as the kids get ready to return from the summer. But this summer vacation has been filled with reminders of my days with big hair and long overcoats and bright yellow Walkmen.




  Photo (9)

First I read Eleanor and Park on the advice of the 12 YO, and it took me back to the Smiths and the Replacements and XTC (and bright yellow Walkmen); then last night we watched The Breakfast Club with the kids, and between the layers and overcoats and the Molly Ringwald Dance and Simple Minds I was back to Junior Year, wondering if I would also lose my soul when I grew up.



Tomorrow I’m going to Washington, DC for a couple of days of meetings and the launch of Todd Moss’s Golden Hour (had to get that in!), and I’m back to being a Congressional Page at 17, watching Live Aid and running around the Capitol Building in the roastingly hot DC summer. Then in the fall I’ll be seeing Sting’s new musical The Last Ship, and I’ll be back in my very enthusiastic high school band trying (enthusiastically!) to play So Lonely. And I just looked through the musical offerings in DC Thursday night. The Buzzcocks are playing a little club. The last time I saw them it was around 1988, and I was in college. And I just got my 25th Reunion notice. My son just finished watching Weird Science while my daughter was listening to Marlene On The Wall.

  9780399168604.jpg Solonely Liveaid

All we’re missing is a Soviet Premier threatening to use Nukes…oh.


Aug 262014


Josh Getzler

So, have YOU been challenged yet?

Wait! Wait! Don’t click off. I realize that between summer and shoulders I’ve not been that active recently, and I missed the initial rosy glow of the ALS Ice Bucket Challenge. Now, when I want to write something supporting it, I look around and see the Backlash. Money being raised will take away from other charities. Less funding will be available to use for developing cures for diseases with more victims. Why are we pouring ice on our heads when there are water shortages? When ALS uses genomes? When scientists test on animals? When we should be thinking about ISIS and Gaza and Ferguson and Ukraine and Ebola and…

Stop it. Pull back for a minute.

A few weeks ago, ALS—Lou Gehrig’s Disease—was mostly known about by friends and relatives and colleagues of people who have, or more likely died, of the disease. My wife’s aunt, the incorrigible, powerful Carol Kaufman, was my link. She died several years ago after a terrible, painful illness where the humiliation was only lessened by the incredible love and dedication of her family. But beside Carol, I have never been affected by ALS directly, as opposed to cancer or Parkinson’s or MS or many other illnesses. There are only (only…) a few thousand people suffering from ALS at any time. There is no cure, and researchers are not overly well-funded. Last year, at this time, the ALS Association had raised somewhere around $2.5 million.

And then someone dumped a bucket of ice over his head, made a donation, posted it on Facebook, and challenged some friends to do the same. And all of a sudden the game had changed. It was 50 Shades of Grey or Gangnam Style, but trying to help eradicate a disease. And it’s all done by taking a video, talking for a minute, dumping some cold liquid on your head, and paying it forward. And what is wrong with that? It’s been absolutely rejuvenating for my Facebook surfing (and by the way, it’s been fascinating to see, as in the article here (http://digiday.com/platforms/facbeook-twitter-ferguson/), how users are staying of Facebook for this, while tweeting the aftermath of the killing of Michael Brown.) And it’s raised more than $80 MILLION in real money for ALS. And what’s wrong with THAT?

Well, folks are saying that it’s taking away discretionary charitable donation money away from other charities, and this is going to be a giant money suck away from other places that need it. Here’s the thing, though. The Challenge isn’t necessarily forcing anyone to give, or even suggest an amount. People are giving because they feel like doing good. It has felt to me (non-scientifically, so you can roll your eyes if you wish—but I suspect if you’ve read this far you likely aren’t going to do so) that this is the charity version of the impulse buy—the pack of gum or Us magazine at the checkout counter, where you aren’t going to stop buying bread (or, I suppose, the New Yorker, so stretch a metaphor until it screams) because one day you saw Oprah or Benedict Cumberbatch being shown doing something and feel like getting involved. I’m not going to give less to the American Cancer Society or my synagogue or my animal rights charities or my alma mater because I made a small donation to fight ALS because everyone else is doing it and it feels good.

Finally, another thing that’s happening is that people are starting to read about and understand ALS; and whether they are directly impacted by it or not in the future, they might have a little more understanding the next time they read about it or see a tv news story about it.

So that’s it. The ALS Challenge was a great, simple idea that took off unexpectedly. It has done good for the world. And it almost singlehandedly justified Facebook’s existence. There’s enough tragedy and despair in the world; let’s enjoy something good. OK?




Aug 252014

Jeff Cohen

UnknownMy home state of New Jersey has something of an image problem, and it is one that can teach us all something about first impressions, images, perception and memory. In other words, you can learn a lot about writing a story and promoting it if you think about New Jersey.

Yes, I'm serious.

The thing about my beloved home--and no, I don't mean that ironically--is that it is a Activity_2006compressed version of the United States. Very compressed. We're the third smallest state, and yet we have the most densely packed population per square mile. There are almost 9-million people here, and you have to figure at least some of them are not being held against their will.

In New Jersey, one finds some of the most famous beaches in the country. We have lovely suburban areas sitting right to some very accessible and cosmopolitan cities. Great restaurants, hiking, historical areas, theme parks, skiing (if you're into that sort of thing), Aerial-view-of-atlanticprofessional sports teams, casinos, performing arts centers, cultural events, theater, swimming, fishing, music, comedy, film, nature, and one-of-a-kind sights like Lucy the Elephant, which I will not picture here because you just have to see Lucy to believe it.

But there's a problem with the state's image: we are seen, for the most part, as a toxic waste dump run by the mob. Yes, there's political corruption in Pinelands_bridgeNew Jersey and guess what--there is wherever you're living, too. We actually seem to be better at uncovering and dealing with it than other places, so it gets more publicity.

I believe the problem with New Jersey's image is much more basic, and much simpler to explain than a perception of politicians who close down bridges as forms of retribution or gangsters who somehow aren't quite good enough to work in the big city.

It's Newark Liberty International Airport.

To be more specific, the problem is that most people who don't live in this area come to New Jersey through the airport, which is mostly in Elizabeth, if the truth is told. You get out of the airport, and no matter which way you're headed--onto the train to get to Manhattan or south on the NJ Turnpike--you have to pass through the area surrounding the airport to get to any of the other lovely images I've posted today. And this is what you'll see:


That's the first impression you'll get. So people come to New Jersey--admittedly they're usually on their way to New York or Philadelphia and too cheap to fly into those airports--and when asked about the Garden State, their minds will flash onto the image above. (And we're not even discussing the smell.) When they could be seeing something completely different:




o what's the lesson to take away? If you're writing, make sure you start off at a gallop. Get something into your first chapter, preferably your first page (bookstore browsers are notoriously fickle and have short attention spans) that will grab the reader's interest and make your book a must-buy.

And consider the first words anyone will see online about your book. Think about how you want to introduce it. As Terri's post last Thursday points out, cover copy is written well in advance of the pub date. Be involved with your editor, the publicist on your book and anyone else on the team that creates the final package. Make the right first impression.

Be the Pine Barrens. Be Met Life Stadium. Be the Jersey Shore. Be Atlantic City, if you must.

Don't be Newark Airport.

Jul 232014

Josh Getzler


This week, I was lucky to have one of my newest clients, Nikki Trionfo, visit our Chelsea offices. Nikki has written a terrific, searing young adult novel about a girl in California who’s trying to investigate her sister’s death. The girl, Salem, is the daughter of a peach grower in California, and the novel, called Shatter, brings into play the conflicts among white middle-class growers, Hispanic migrant workers, unions, and gangs.


One of the things I enjoyed about Shatter is the way Nikki brings in characters of different races and socio-economic statuses and shows their interaction in a natural, unforced way. When I took her on, I told Nikki that one of the more sought after elements in fiction these days, both in children’s books and books for adults, is Diversity. My colleagues on both the buy and sell side of publishing are actively looking for books that address cultural, racial, and sexual diversity, and I felt that when she finishes her revisions and we go out on submission, we will have a very enthusiastic response from editors.


This afternoon I was looking on Nikki’s website, http://www.nikkitrionfo.com/, and I saw her latest blog post. It was fascinating. In it, Nikki brings up this conversation, and how it took her aback. She hadn’t thought she was writing a book with a Diversity theme in it at all. Rather, she was writing from her own experience growing up in the orchards of California, where different cultures mixed all the time—it felt so natural because it was.


Often, we spend our time in our own bubble of similar-looking and –behaving communities. And often writers, working off their own experiences, create homogenous casts. And part of the need for diversity in literature is to give future readers and writers role models to look to—so sometimes we strain ourselves looking for diversity. (And that’s not a bad thing, and has great cultural relevance and worth.) Which is why I’m so excited when I get a book like Nikki’s where the diversity is so second nature as to be that much more powerful. I can’t wait to see where it lands.