Josh Getzler

Jun 122013
 

(NOTE FROM JOSH: I was sitting down to write this evening when the Boy, two days done with Middle School but not yet a Freshman, tells me to step aside. “You’re tired,” he says. “I’ve been thinking about something.”

Clearly he has been. And he’s not shy about discussing it. I hope I miss the train to Weenieville.

JG)

Classics, Inc.

By Joe Newman-Getzler

                What is a “classic”? Depending on whom you ask the answers could vary wildly. For some, a classic could be a book like Murder on the Orient Express, a movie like Casablanca, or a song like “Let It Be”. To others, a classic could be a book like Diary of a Wimpy Kid, a movie like Johnny Dangerously, or a song like “Boom! Shake the Room." This need not only apply to books. The term “classic” can also be applied to anything from a good joke to a memorable sports play. But what, indeed, is a classic? And how does it unify these many different things?

                To most people, a classic is merely a thing that stays in their head for a long time, usually for a positive reason. But to some, the name goes much deeper than that. A classic means a piece of cultural significance, something considered a great thing that all should love and cherish for its greatness. Typically, there is a predetermined set of “classics” for any kind of genre or type. For example, if you want a “classic” book, the names that’ll probably come up would be books like Animal Farm, To Kill a Mockingbird, The Catcher in the Rye, or Gone with the Wind. A “classic” movie? You’d probably see names like Citizen Kane, Some Like it Hot, or Singin’ in the Rain. But should we have our classics defined for us? Or should we form our own opinions on what is classic and what’s not?

                This is a question that has been troubling me for a while now: what’s a classic and what’s not? The reason this has been rumbling through my mind is because lately I have been trying to give myself a “classical” film and literary experience. Summer’s just begun, and now that I have gobs upon gobs of time to spend, I want to fill them with great books and great movies. For the former, my family has been supplying me with tons of great books like To Kill a Mockingbird and The Catcher in the Rye. And yes, they are great. But I will admit, my standards for classics are pretty low. The whole school year was peppered with classic books in my English class, like The Woman Warrior, The Chosen, Animal Farm, you name it. But my ideas of classics are Dave Barry is Not Making This Up, Bugs Bunny: 50 Years and Only One Gray Hare, and There Is No Dog. And yet, Mom and Dad say not to read those over and over. Read The Hobbit. Come on! It’s only 500 pages long, you wuss!

                Movies are another area of “classics” that drive me crazy, though for a different reason. While I would consider myself a rather decent film lover, there are still so many movies I haven’t seen that I feel pressured by myself to watch. Seriously?, I ask myself. You haven’t seen Citizen Kane? Jaws? The Dark Knight? You, sir, are on the train straight to Weenieville. And even my gym teacher’s let into me about my lack of film exposure: he spent 10 minutes telling me how I simply must watch The Empire Strikes Back in order to truly deem myself a Star Wars fan (BTW, I’ve only seen A New Hope and Return of the Jedi. That fact led to not only the aforementioned monologue, but another about how I should watch the prequels because, yeah, they suck, but I MUST have the complete Star Wars experience.) And yet, I also feel that there are a great many films that I truly love and yet many don’t even think of in the same league as “classics.” Seriously, does nobody but me consider UHF a classic? Charlie and the Chocolate Factory better than the Gene Wilder one? I feel so lonely.

                It’s times like this when I start to think about how subjective a term “classic” is. Can only what has been previously called a classic be a classic? Can others come up with their own “classic” films to share with the world? That is my hope. While, naturally, classic books and movies are to be revered and respected, they aren’t the only good books and movies out there! I wish more people would realize that. And YES, I am going to watch The Empire Strikes Back this summer. But the prequels? Hmm. Maybe. But for now…keep on readin’.                                                                                                    
Jun 052013
 

Josh Getzler

I’m in the homestretch of eighth grade final exams, so this will be quick. I had a conversation with my wife yesterday about the fact that the longest line at BEA for any celebrity book signing was not Jim Carrey or Ann Romney, but internet sensation Grumpy Cat. As I made my way near the Chronicle Books display, I saw a line of terribly excited publishing professionals and librarians all vibrating at the thought of having a photo taken with the most famous sleeping dwarf cat in the world, Tardar Sauce.

Grumpy Cat Chronicle

They were not impatient, and most of them were either making jokes about the absurdity of waiting two hours for a photo with a sleeping dwarf cat or happily looking through their thirty tote bags filled with ARCs and Wimpy kid tchotchkes.

“Amazing,” I said.

“Not really,” said my wife the history teacher. “It’s all about community. People have needed something in common since they started to live in civilized groups. Sometimes it’s religion, sometimes it’s sports teams, sometimes it’s rock concerts…or online memes.”

She’s right of course. And in this era of sectarian violence, shameful politics, and sports where soccer stars are fixing games around the world and 20 baseball players are about to be suspended for 100 games each, it’s nice to be able to come together over a cat who makes people happy by looking miserable.

  Grumpy Dementor

 

May 292013
 

Josh Getzler

An article appeared in today’s New York Times about the “instant bestsellers” created by Amazon’s Kindle Deals of the Day (and parallel deals on Nook etc). The story described the immediate, material effect on a book’s sales when it is discounted for a day and advertised as a “Daily deal” in email blasts and on front pages. For the sake of ease (and because of my own experience) I am going to use the Amazon version throughout this post. There must be some differences, but the idea is the same.

The article in the Times simplified the event to its most easily digestible ingredients: Amazon lowers the price on a book from, say, $3.99 to $1.99, sends out an email, and Boom! goes the dynamite. Then the price goes back up, and the event is over.

Except that’s not what happens. What happens—unusual for an event in Publishing—is better. Because these deals are sticky. Let me explain, using a real-life example.

E. M. Powell’s historical thriller The Fifth Knight, which I’ve discussed before in this blog, is one of my little engines that Can. It sold steadily, first in its serialized form and then, when the serialization was complete, had a lovely eight-or-so-week run of steady, strong sales. The book had sold a good number of copies—low five figures, very nice. We were happy, but (as happens inevitably) sales began to slide. Where The Fifth Knight had spent twelve weeks hovering between 1,500 and 3,500 in the Amazon rankings, it then dropped below 10,000, 15,000…It was time to start regrouping for book 2.

Then, one Sunday morning in March, I get an email from the author. “What on earth is happening to my book?” What do you mean? “It’s going crazy—the rankings are in the hundreds.”

What had happened was that that day, without a heads-up (Ahem, Thomas and Mercer…), The Fifth Knight was made a Kindle Deal of the Day. The price had gone to $1.99. I watched, stunned, as the rankings hit 300, 100, 50, 25…all the way to 6. We doubled our sales.

But something else happened, which the Times didn’t discuss, and which to my mind is the genius of the Daily Deal. As a large number of copies sold during the course of that Sunday, the rankings for The Fifth Knight improved not just in the overall Kindle list (which was, of course, lovely), but also in Fiction, mystery, thriller, historical fiction, romance, historical romance, hot movers and shakers…you get the idea. And each of these lists showed a thumbnail of The Fifth Knight. Thumbnails with links to the book’s page, where you can buy it.

So in one day, The Fifth Knight went from having a negligible presence on Amazon.com to one you pretty much can’t buy—it was on at least ten separate “landing pages,” where you go when you want to browse, for example, Historical Fiction. It’s akin to being face out in ten different areas of a bookstore, so wherever you look, there is the book. It begins to be bundled more frequently with other books with similar themes, starts to be included in “if you like ___ then you will like The Fifth Knight” emails. It works the algorithm, as it were.

THAT is the genius of the Daily Deal. Because then, once the price of the ebook had risen back to 3.99, people still bought The Fifth Knight because it was Hot. The fire, which had become a merely warm ember, restarted, and burned brighter. The second run lasted another six weeks before sputtering again—having sold another significant number of books.

And the stickiness of this deal doesn’t end there. When the author’s next book comes out, anyone who bought The Fifth Knight will hear about it, whether the copy was on deep discount or regular price. The bar will be set higher for book 2, with greater expectations for sales leading (we can hope) for more marketing coops, perhaps a higher advance…and maybe, maybe, another Daily Deal.

 

PS—Early this afternoon we received word that Dana Cameron’s Seven Kinds of Hell will be the Science Fiction Daily Deal on Kindle tomorrow. It will be fascinating to see how that plays out. But I will say, we whooped a bit on West 80th Street.

May 222013
 

Josh Getzler

Every night, my wife and I record BBC World News and watch during dinner. We find that it’s the only broadcast that actually reports news, rather than hours of political commentary of one stripe or the other.

And every night, after the half hour is over, we look at each other and say “the world is coming to an end.”

Except last night. Last night, there was a long report about Commander Chris Hadfield, a Canadian astronaut who spent five months living on the International Space Station. While he was there, Commander Hadfield, who is 53 and trim and effortlessly charming, Tweeted about life in Space. He didn’t talk only about the elevated scientific experiments he was performing, but how to eat spinach or brush his teeth in zero gravity. It’s amazing, riveting journalism in 140 character chunks.

Commander Hadfield returned from space last week, but before he did, he performed his piece de resistance—he recorded a music video of himself singing a slightly rewritten version of David Bowie’s 1969 song Space Oddity (Major Tom). Of course in the original, Major Tom loses contact with Ground Control and presumably hurtles off into the abyss. It’s brilliant, but ultimately depressing. In this version, Commander Hadfield sings about strapping into his pod and coming home, his time in space complete and successful. The video has been viewed millions of times now. Even David Bowie himself retweeted it, approvingly.  

What’s remarkable about this video is that it is completely, whole-heartedly positive. Space, in HD, is gorgeous. Stunning. Commander Hadfield is not commenting on President Obama’s troubles or chaos in Syria. He’s just making music, in space, floating in his tin can. It’s brilliantly uplifting. And in this time of war, famine, global warming, tornadoes in the Plains, political and religious strife worldwide, the idea of unbridled joy is even more overwhelmingly rejuvenating. Take a look. And enjoy your day.

http://www.youtube.com/watch?v=poZCINzxzrQ

PS--Back to books next week--thanks for the suggestions last week!
May 072013
 

Josh Getzler

This week, I participated in an online conversation with author (and my client) Geoff Rodkey and Putnam editor-in-chief (and Geoff's editor) Jennifer Besser at the marvelous middle-grade-oriented website www.fromthemixedupfiles.com. I think it gives a fun insight into the three perspectives that often go into the creation and publication of a book. We aren't saying exactly the same things, but I think the idea of creativity and collaboration and thought that goes into deciding how to position a book are worth reading. So I will leave you to click onto the site here , though I also will be happy to answer any questions or comments left below.

NewLands (2)

Oh, and if you get the chance, go out and pick up Geoff's new novel, New Lands, which continues the Chronicles of Egg started in Deadweather and Sunrise (out now in paperback!).

 

 

 

 

May 012013
 
Josh Getzler

I realize this is a subject about which many people have written a great deal, but I haven't seen much on it recently, as there seem to be some established conventions. But I've been thinking quite a bit recently about the social conventions of Facebook (mostly) and Twitter (a bit), and in particular about some of the grey areas of virtual friendship.

I know that much of the image I project in my Facebook is pretty consistent. I share my clients' news; am clearly a fan of the Liberty, Knicks and Rangers; play the drums and like prog rock and The Revivalists (not just because my cousin Zack plays guitar for them...); and frequent the a Woodstock Farm Animal Sanctuary. I'm married, and once in a while a photo of my kids shows up, but not often.

Then it gets tricky. I know I discussed civility before the election, and the fact that while I may have strong and passionate feelings about political and social issues, I try to leave them off my social media much of the time. Part of this is because I use social media for business and don't want to alienate current and possible future associates. I know I have friends and associates who have very different views from my own, and would rather be more circumspect than controversial. This is my decision, and obviously it's different from many other folks' way of thinking. And it doesn't take much, just by seeing whom I've chosen to follow or share, or some of the decisions I've made as to whom I've Liked myself, where I stand on most issues. I'm just not terribly vocal (with a few pretty clear exceptions).

So that leads me to the quandary I've been in recently. Ok, so while I want my own feed to be apolitical, others of my friends--on both sides of the aisle--have chosen to make their feeds bully pulpits. Most of the time I just let it go, but recently I've been seeing some pretty hateful stuff creeping in. My instinct is to unfriend, but I find that hard to do--some of the folks are professional friends, some are longtime real-life friends, some even relatives (and I'm not going to be more specific on this--I'm still not trying to alienate folks!). Some have great material mixed in with the stuff I find distasteful. Some would know if i unfriended them and would be incredibly offended--and i'd care about that. Tough stuff. How do other folks deal with this?

Ultimately, this is a new, interesting offshoot of the incredible, endlessly interesting world we're now inhabiting. Social mores have both broken down and become even more rigid. I think of the rules in Jane Austen or Anne Perry's early Pitt novels, or of Downton Abbey and other stories of manners and etiquette. How would Mr. Darcy deal with Elizabeth's Facebook feed?

In the meantime, I'll keep posting about pub dates and the WNBA. Happily.
Apr 242013
 

Josh Getzler

Twice in the last week, at the end of the workday, I've crossed Broadway and entered the Dublin Inn, where I've met agent-friends for a beer and a talk.

I chose that particular pub, which is dark and narrow and feels smoky--almost like a phantom scent, as an amputee itches on the missing limb--because I just took on an author who wrote a mystery set in Dublin. (It's called A Fine Irish Wine, which is ironic, since I believe the Dublin Inn only pretends to serve wine, and I guarantee it's not Irish.) Also because it's right off the #1 train, and if I'm making my friends schlep uptown, I might as well not make them walk too far. You can have beer at the Dublin. Or, if you wish, a shot and a beer. Food is not in evidence.

I think most writers who've attended conferences or fairs have realized that agents, while occasionally competitors for manuscripts, are generally quite collegial. This makes sense. We all meet and talk to editors; we all receive enormous numbers of queries; we all are discussing terms with contracts departments. The more information we share, the more fully we understand our industry, and the better we will be at our jobs.

Incidentally, this doesn't mean we aren't collegial with editors, and very often mix our drinks with them. I just find it's a different kind of shop talk when I'm with a few agents--yes, it's gossipy, but it's also valuable. In both of my drinks with fellow agents this week I've given and received advice which was put into action within the next day or two. In many ways, drinks with an editor is more like a date, while drinks with a couple of agents is like going out with classmates or fraternity brothers.

The back of The Dublin Inn is a lovely (?) room with tables and an abundance of atmosphere. I'm thinking of the right occasion to hold a Gathering there. Perhaps when I sell A Fine Irish Wine, I'll spot a round of beers. Or perhaps a shot and a beer.

Apr 162013
 

Josh Getzler

Kindle Paperwhite: A Quick Review.

Saturday was my wife Amanda’s birthday, and one of her presents (along with a Vitamix blender she’s apparently leaving me for) was a new Kindle Paperwhite. No frills, just Wifi. She spent a great deal of time playing with it over the weekend, and even let me take the wheel for a few minutes here and there. Verdict: A terrific e-reader, both in the dark and in the light. MUCH easier to read in bed than, say, an iPad, and lighter than any other reader I’ve used.

One unexpected element that was a pro rather than a con: The ads. Somehow having an ad for the Kindle Deal of the Day was no more obtrusive than having Emily Dickinson or James Joyce on it. If it keeps the price down—and could conceivably entice readers to new books (Amanda made her way to the Daily Deal page both weekend days), then both personally and professionally I am for it.

Then this morning we had breakfast with Amanda’s sister, who thought a corollary to the Daily Deal Ad (for higher-end models, perhaps) could be to use the cover of the book a reader is currently reading as the screen saver. Would sure save myself from craning my neck on the subway to see what folks are reading!

 

Hey, There's a Dead Guy on Facebook.

So over the weekend, Hey, There’s A Dead Guy in the Living Room established a Facebook page. It’s here: https://www.facebook.com/HeyDeadGuy. It’s nice, and we’ll be sharing our posts on it. It’s going to be interesting for me to see whether it becomes more than that. Initially, my reaction to the page was “eh, that’s nice. Why do we need a page for a blog? Isn’t that redundant?” The answer, to me, is I don’t Know. It might just turn out to be a way for folks on Facebook to scroll through our archives. It would be more interesting, of course, if it turned out that the page turned into a little community of folks who like to read and/or write, with discussions transcending the particular day’s post. Now, does that make the Comments section on the blog unnecessary? Possibly. But we won’t know till we try, and I’ll be interested in seeing the results.

 

A word or two on Boston.

I grew up in Manhattan directly across Central Park West from the finish line of the New York City Marathon. During the past 40-odd years, I’ve seen it grow from a small but energetic race to an enormous undertaking. It’s one of the best days of the year in New York, just as Patriot’s Day is in Boston. I hope, after the suffering and damage, that the evil person or people who set the bombs in Boston doesn’t cause cancellations of these and other such mass public gatherings. Then he or they will have won. Sadly, we’ve all seen too many acts of terror these last years. I always hope that This One will be the last. It probably won’t be. But if you want to put your mind into a better place about Humanity and people’s better instincts, read actor Patton Oswalt’s blog post, which is simply beautiful.

http://www.upworthy.com/patton-oswalts-much-needed-love-letter-to-boston-and-the-rest-of-humanity?g=2


Apr 102013
 

Josh Getzler

Last weekend, I was out in New Jersey visiting my in-laws with the family. It was the end of Passover, and including my brother-in-law's family and some friends, there were fifteen people (including seven children) hanging around the house.

My youngest daughter, Ita,  had an English assignment and decided that for her report she was going to read one of the books I represent--Geoff Rodkey's wonderful and clever Deadweather and Sunrise. As something of a treat, and in order for her to get into the rhythm of the story (and because, having read it, oh, ten times already, I was pretty fluent), I agreed to read the beginning to Ita, with the understanding that she'd take over after a reasonable number of pages.

Turns out that "reasonable" meant a hundred and twenty. And it was a pleasure. Beside the actual words of the story, which are funny and at times quite beautiful and poignant (when people aren't hitting each other with rocks), a fascinating thing happened: I acquired an audience. Slowly, over the course of the hour and a half or so that I read, people found their way onto the porch.

They had all read the book already--Deadweather and Sunrise was my go-to book last summer, and my son and wife had read it when it was on submission. But there was something about the whole sociability of sitting together and hearing a story that was magnetic. By the time I got to "and I realized REDACTED (read it yourself!) was trying to kill me" and closed the book, there were eight or nine people in the room.

We spend an enormous amount of time hanging out in front of screens. We write posts and emails and text messages. Particularly when kids aren't around we rarely sit together and read to each other. Heck, the Author Reading as social event at the local bookstore has almost disappeared as publishers have realized that blog tours are generally more efficient and cost effective than sending writers on the road (except--as is the case right now with Geoff Rodkey himself, coincidentally--when they send a group of authors on tour together to visit schools and bookstores en mass).

So it was particularly fun--in a retro, quaint way--to read to Ita and the greater Jersey Shore. It helped that it was a lively book, and on a holiday where we don't use electronics so the audience was somewhat captive. And everyone walked around the house smiling for a few hours at the sheer pleasantness of the experience. Ita has not, in fact, read on this week--the return to school has taken over her free time. But it's almost the weekend, and the days are long, and I think the immediate family is going to NEED to hear how Egg escapes from REDACTED.

Mar 262013
 

Josh Getzler

So last week I had the single biggest blog post of the two years of writing on Hey, There’s A Dead Guy—and it was all because my son wrote the post for me. And it was the best feeling I’ve had in years. Thanks to everyone who commented and Liked and retweeted. We’ve managed to keep Joe’s head on his shoulders…but just barely.

I’ve seen some very interesting developments in the publishing industry as far as distribution goes.  On the unfortunate side, we’ve seen the conflict between Simon and Schuster and Barnes and Noble go public, with the reports that B&N is (depending on how you look at it) either making a point about the value of shelf space with one of its biggest clients, or cutting off its nose to spite its face. B&N is cutting its orders of S&S books because S&S is unwilling to participate in certain pieces of its co-op programs. S&S, and its writers in particular, are reacting with justifiable alarm, as they are feeling (again justifiably) like pawns in a battle they did not start.

On the upside, I’ve now had three experiences with the power of online reach. Two of the books I represent made big moves in the last month. One was a Kindle Deal of the Day; the other was a screen saver on the Kindles with ads. A third made a splash based on the authors’ combined 250,000 Twitter followers and enormous general online following.  The pushes came from different places, but now were based on physical bookshelf placement. Rather, by rising on the Amazon digital charts, these books appeared on more landing pages on their retail outlets—if you went to Historical Fiction, Historical Romance, Historical Mystery, General Fiction, and top new sellers and hot sellers (in all those areas), you’d find The Fifth Knight. It’s opportunity after opportunity to click through and purchase, and it dominos in on itself like a digital self-fulfilling prophecy. Fascinating stuff.

The juxtaposition of these two examples could lead you to think that I’m simply telling another version of the Print Is Dead story. And that’s not the case. It’s actually cautionary. I think that it’s terribly vital for the parties to resolve their issues. I’ve talked to editors and authors and other agents like a broken record about the fact that the publishing industry is out of whack, far away from equilibrium. This is not a zero sum game. There can be multiple winners. But staying out of equilibrium, whether in royalty rates for e-books, co-op dollars spent in different markets, or not having any kind of industry standard for what constitutes a recoverable expense for an author to need to return to a publisher (and there should be very few of these, by the way, but that’s a different column), will only create a negative spiral. Markets hate chaos and uncertainty—it’s bad for business. And our market is, at this point—despite terrific books being written and an explosion in distribution opportunities—both uncertain and chaotic.

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